Learn How to Market Your Interior Design Business

Gain invaluable skills that will help you grow your business and get the ideal clients you've wanted all along!

Designer Discussions Academy

Are you struggling to effectively market your interior design or remodeling business? With so much to do and so little time, it can be challenging to master the art of marketing. But what if we told you that in just a few hours a month, you could transform into a marketing maestro?

Introducing the Designer Discussions Academy, a cutting-edge membership program curated exclusively for interior designers and remodelers. Led by a trio of industry experts, this academy is your ticket to unlocking the secrets of marketing, PR, and business development. Each month, we dive deep into a different topic, equipping you with invaluable knowledge through comprehensive training and engaging live coaching sessions. Our mission is simple: to empower you with strategic marketing expertise that you can efficiently apply to your business.

In a Nutshell

Get a quick overview of what the Designer Discussions Academy is, how it can help you and who your expert instructors are.

Digital
Marketing

Our expert guidance empowers interior designers to establish a unique brand identity, harness the power of digital marketing trends, and attract clients and talent. Elevate your profile and credibility in the competitive world of interior design with our strategic coaching.

Public Relations
(PR)

Our expert PR coaching empowers interior designers to build brand credibility, gain exposure in top design media, and establish themselves as thought leaders. PR isn't just damage control; it's proactive reputation building that fosters trust, attracting clients and top talent to fuel your success.

Client Communication

Our expert coaching equips interior designers to communicate effectively with clients. Through strategic guidance, designers learn to convey their vision, address concerns, and foster trust. Enhanced client communications result in satisfied clients, repeat business, and positive referrals, driving success in the competitive interior design industry.

Business Development

Our expert coaching empowers interior designers with tailored strategies to fuel business growth. We focus on niche marketing, harnessing digital trends, and leveraging effective communication. By sharpening these skills, designers attract more clients, stand out in the competitive market, and foster long-term success in interior design.

Your Academy Coaches

Mirjam Lippuner

Founder, Get Ink DIY

Mirjam Lippuner, a seasoned PR professional, led Kohler's PR endeavors for 15 years, orchestrating successful product launches, designer collaborations, and media promotions. As a PR veteran, she's proficient in generating media placements across various platforms. Now, as an independent entrepreneur, she empowers small business owners with her expertise, offering affordable PR coaching to interior designers and decorators, facilitating visibility for their ventures, projects, and products.

Jason Lockhart

CEO, Kitchen & Bath Marketing Solutions

Jason Lockhart, a seasoned architect and urban planner with two decades of expertise, specializes in transformative projects exceeding $20 million. As a partner at Sinektiks LLC, he focuses on K-12 school design, mixed-use developments, and university master planning. Additionally, his teaching background ignited a passion for educating others in design and business development. Jason's entrepreneurial spirit led him to establish Kitchen & Bath Marketing Solutions (KABMS).

Maria Martin

Founder, Design Appy

Meet Maria Martin, ASID, TX RID, the visionary founder of Design Appy, an interior designer, and artist with over two decades of experience in Austin, TX. Passionate about leveraging design-driven technology, Maria aims to enhance client communication and streamline the design process. Maria's exceptional contributions have earned her recognition as an ASID Ones to Watch Scholar in 2019 and the prestigious Kitchen and Bath Design News Innovator Award in 2021.

What You Will Learn In The Academy

1 Year + 12 Topics = Marketing Mastery

How to get quick press
SEO optimization
Marketing planning for the year
Using AI for your business
Marketing strategies and tactics
Crafting a media pitch
Leveraging Social media
How to land brand partnerships
How to optimize your website and use analytics
Pitching regional magazines
Strategic client communication
Effective content creation

*Subject to change

BONUS: You get the Media Opportunities Membership for FREE ($47/month value) as part of the Academy! It provides you with daily concrete press opportunities to get you published.

What People Say about Us

"Mirjam thank you for demystifying PR it can be very intimidating but you are showing us it does not have to be. Also | love the part where you tell us when sending in advise or tips to the media our writing does not have to be perfect. It takes me a lot of time to make it perfect because writing is not my area of expertise."

Robbie, Designer

"I really appreciate the quality of topics that Mirjam and Jason cover. The show moderators research their topics fully and ask very detailed questions. Their topics hit all aspects of the design industry - there is something for everyone."

RRF Design

"I found this podcast through being connected with Jason on Linkedin and now I'm addicted. Each episode inspires me to do one or two small things to improve my business goals. I'm an architect, not an interior designer, but there is good advice for anyone in the design fields in the podcast. I highly recommend it and will be recommending it directly to all of my designer friends"

Jori Erdman

"Just tickled pink receiving such valuable information. Thank you for offering this education trust is helping me develop my business."

Breezy Wiliams

"I can attest to Jason and company being quite well-versed and experienced in the marketing space primarily because they too are practitioners. Having a full understanding of the design business is a key tenet of having a greater understanding of how to better market to target consumers and what those shifts in a marketing environment."

Lotay Newnan

"Very good advice and tips for interior designers needing help with online marketing. I always say speaking "google" is a complicated language. Thank vou!"

Michelle, Empire SEO

"Congratulations first of all....I love the podcast. It is very rich with valuable information and knowledge of how designers are viewed in the industry. It also discussed how designers view themselves. Throughout the podcast, the areas a design professional needs to incorporate into their daily business schedule and development are thoroughly discussed."

Art Deco Home

"Interior designers are in for a treat with this experienced crew. These discussions are so overdue, thank you for starting this!"

Lindsay Paoli

Academy Member Options

FREE

Podcast

This is our bi-weekly educational podcast for design professionals (architects, interior designers, home remodelers) that focuses on marketing, branding, PR and business advice. Top-level training for free!

LISTEN HERE

$497

Monthly

A monthly dose of marketing, PR and business expertise to help you transform your business. Live trainings and weekly group coaching calls, plus hands-on tools including concrete press opportunities.

SUBSCRIBE

$5,367

Yearly (10% discount)

The same programming as the monthly Academy, but you save money and get the full year-long curriculum to become a well-rounded marketer!

SUBSCRIBE

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Question #1 What exactly is included in the Academy? What is the time commitment?

To be successful in the program and implement it for your business, we'd expect you to spend about 2-3 hours a week. The provided schedule is includes:

One monthly live lesson - 1h live lesson (recorded)
Resources, Homework
Weekly Coaching Calls - Friday @11am - Q&A’s, hot seat coaching
Facebook group where members can ask questions, share homework, etc.

Question #2 How long is the membership commitment?

The Designer Discussions Academy offers both monthly and annual membership options. You can choose the plan that suits you best. However, keep in mind that marketing mastery often takes time, and our annual membership provides a comprehensive journey to becoming a master marketer.
You can cancel your membership at anytime and it will expire at the end of the last period you paid for.

Question #3 Is this suitable for beginners, or do I need prior marketing experience?

The Academy is designed to accommodate all skill levels. Whether you're a marketing novice or have some experience, our program is structured to provide valuable insights and skills that will benefit everyone.

Question #4 Can I access the training materials and coaching calls at any time?

Yes, absolutely! We understand that everyone has different schedules and time zones. All training materials are available for you to access at your convenience, and you can catch up on coaching calls at your own pace.

Question #5 Is there a money-back guarantee?

We're confident in the value and quality of our program. If, however, you find that the Designer Discussions Academy isn't the right fit for you within the first 30 days of your membership, we offer a full refund, no questions asked.

Question #6 I still have questions. How can I contact support?

If you have any additional questions or need assistance, please don't hesitate to reach out to us. You can email us at [email protected] or DM us on our social media channels, and we're here to help you every step of the way.